Since 1999, we have been serving the business coaching needs of professional women. Long before this market was given the attention it deserved, Ghost CEO™ focused almost entirely on the female market. We found that professional women had been expected to go through training, designed by men for men. We created new training, made for women, not just adapted from male-driven models.
Over time, we began taking on male clients (normally the brothers, sons, and husbands of clients) and we now have a minority of male clients. Professional women is still our main market and we are champions of the female model of business.
This new model is now our standard a - incorporated in every component of Ghost CEO™. Even our business name was given to us by one of our early female clients (thanks Sherry!)
Visibility, Credibility, Profitability
With all our clients, we follow a five-step process. Visibility, Credibility, Profitability, Sustainability, and Scalability. Whether they are in a corporate environment or running a business of their own, these five steps are the stages all professionals need to work through. The first three are the foundation of our work.
Visibility: People (markets) know that you are exist and what you bring to the table that is unique and valuable. We work with clients in understanding their markets, where to find them, and how to engage with them that creates trust and interest.
Credibility: People (markets) know you are good at what you do and that it worth paying for. We work with clients at this stage to showcase expertise, communicate effectively and decisively, develop reputation, and justify the price they are asking for their product/services.
Profitability: People will pay you what you are worth to deliver what you are good at and that has value. We work with clients to ensure that they are managing their model efficiently and profitably, equally managing service levels and bottom line results. Its a balance between what you generate (revenue) and what you keep (minimizing expenses). This stage if where most business owners stop. Once we get to this point with our clients, we get ready for the final climb to building a bulletproof business model...
Sustainability & Scalability
Building a business is not about becoming an indentured servant to that business. It is about creating a business model that will reliably generate revenue, serve your clients, bring in more clients, and allow you the freedom to catch up on all the stuff that you have postponed while building the business. The final two stages are what all business owners want, but in most cases, elude them.
Sustainability: This is the stage where the business will run without the owner being there every day (or even every week or month). The processes have been systemized, the team (if applicable) has been recruited, trained, and activated, and the owner's chief responsibility to be the evangelist (publicly) and the systems observer that can track what the business is doing (including service levels and business development activities) and tweak and/or direct remotely. This is the point where you still have 'responsibility' for your business model, but are able to live an ordinary life doing extraordinary things. We work with clients in developing the systems based on the fundamentals introduced and developed in the first three stages, that will allow them to run their business instead of working inside their business. You can still work in your business, you just don't have to.
Scalability: This is the Masters Class. Where we showcase to our clients how to 'leverage' what they have built into an enterprise with a multiplier on revenues without increased labour requirements. Think of driving a four speed car only to have someone show you one day that it actually has a fifth speed. Same car, same engine, same driver, a whole different stage of performance.