Jemma Wilson (Ghost Adviser)
Marketing
Jemma has worked as a publicist, copywriter, market researcher, and communications director. She is focused on supporting clients in detrmining their key messages to their markets and then planning communications and marketing systems that will carry those ‘messages’ to their intended targets. She specializes in working with financial institutions, manufacturers, transportation providers, tourism operators, and web/multimedia companies.
Her areas of expertise include:
Niche Market Development
Strategic Positioning
Market planning, resources management, and communications development
Risk Management and Crisis Management
Internal and external communications tools
Jemma holds a degree from Regent’s Business School (London) in International Marketing Management. She also holds numerous certifications in International Trade Research & Management.