Ghost CEO

Having worked with over 4,500 professionals and delivered keynotes, workshops, and seminars to tens of thousands more, we know how to marry content with context. Having the information is not good enough. You also need to know how to use it. All of our seminars are results oriented with measurables in place to track your performance as you implement the tools/information. We have a catalogue of over 50 titles, but here are some of our most popular ones.

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Everything in a free market goes in cycles. What goes up, must come down. What separates companies that succeed during a recession from those who close their doors, is mindset and skill set. In every downward economy, there are opportunities for business owners, but they have to know where to find them and how to exploit them.

In this seminar, you will learn ten (10) proven business development techniques perfectly suited for use in a down market. From looking at customers right at hand, through to bundling products and services with strategic partners, you will be able to not only ride out what will be a major market storm, but prosper and grow as others go out of business.

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When things are good, they are good for everyone. When things are challenging, skilled business owners rise to the top, while others find themselves in over their heads. The markets affected immediately by recessions are within the retail sectors. From large department stores to corner convenience stores, retailers need to be clear on their basic business models in order to thrive in this downward turning market.

In this session, we will discuss the common pitfalls retailers face during economic challenges and strategies you can implement immediately to not only survive, but thrive in this marketplace. The markets may be wreaking turmoil on the economy, but you have control over how your retail business will do in the next 12-24 months. Having the right tools makes the job easier and with this session, you will have just that. Guaranteed!

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When the economy is good, restaurants are busy.  When budgets get tight, skilled restaurant owners and chefs rise to the top, while others find themselves closing their doors.  In order to ensure your success you must be clear on the basic business model of your restaurant.

In this session, we will discuss the common pitfalls restaurants face during economic challenges and strategies you implement immediately to not only survive, but thrive in this marketplace.  The markets may be wreaking turmoil on the economy, but you have control over how your restaurant will over the next year. This session will discuss both front and back of house strategies.  Having the right tools make the job easier and with this session you will have just that.  Guaranteed.

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Money makes the world of business go round. When you have it to build with, you are able to flex your entrepreneurial muscle. When money is tight, you feel bootstrapped and limited. The truth of the matter is, most professionals only think of three or four places to get the capital they need to start, grow, expand, and sustain their business model. They are only looking at a 1/3 of the options.

In this session, we are going to discuss the various ways to leverage capital to fulfill your cash flow needs. From factoring and receivable financing through to deposits and angel investment, we will go over 12 of the most common ways serious business builders leverage cash to maximize business growth. Going to the bank is one way, but not the only way. If you have ever felt stuck in business because you didn’t have the necessary capital, prepare to have your mind shifted once and for all. There is a lot of money out there. All you have to do is know where to find it.

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Business Development is the life blood of any successful business. A continuous and methodical approach to developing new prospects, engaging markets with relevant information, and closing the deal on solution focuses conversations is what separates companies that flourish from those that flounder.

In this seminar, you will learn the top 10 bad habits that most business owners face and how to avoid these ‘sins’ and make different choices. These choices will ramp up your revenues, create new groups of niche markets, and develop a systematized approach to building business seven days a week, twelve months a year. Guaranteed!

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Strategic alliances are a way for two separate companies to come together and compliment each others’ business model. For small companies, this allows you to compete in larger markets that might not otherwise be accessible to you.

Strategic alliances can be a tricky strategy to use in business. If done properly, all parties benefit from the relationship; if done poorly, all parties could experience negativity in the market (reputation, brand damage, etc.) In this session, we will discuss what to look for in a strategic alliance, the due diligence process, determining the ‘rules’ of the relationship, ongoing management, roles and responsibilities, and communications methods that will avoid unnecessary pitfalls.

All great companies use alliances to further their business. Learn how to wield this powerful business development tool.

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Everyday businesses are losing customers without even knowing it. If your business is experiencing modest growth with new customers coming on, it is likely that you have some client attrition happening without even knowing it. The best way to solidify your business and your profit model, is to implement tools that will create masterful loyalty in the customers you service.

In this session, we will discuss 10 different strategies to build and sustain customer loyalty in your business. From building intimacy through the transaction through to positioning yourself and your company as a ‘solution’ provider, you will become the first call when your customer needs something. Holding this role will allow word of mouth (client side) advertising for your business which will grow your model, your business, and your bottom line. Unlock the power of customer loyalty for your business.

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Many a deal has been lost by a professional women because she wasn’t able to read the mind of her male clients, colleagues, and bosses. Knowing how men think, what causes them to choose one deal while blowing off another, and how to keep a guy’s attention,  is key to a professional woman’s success.

In this seminar, you will learn how men need to hear information, what they are looking for in deals/vendors//staff/partners, what puts them off potential professional relationships, common pitfalls that women face when dealing with men, and the process of ‘closing’ men on your ideas. Everything from positioning for a promotion to closing a key account. After this session, you will never wonder if your point is getting across or if you are giving him the right information to make the decision your want him to make.

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The list goes on from here including:

The Strategic Sales System
What Men Don’t Tell Women About Business
Ethical Negotiation
The 10 Deadly Sins of Marketing
The 10 Deadly Sins of Negotiation
The 10 Deadly Sins of Business Planning
Building Champions for your Business
Profitable Prospecting
Building a Hunting Pack
Preparing your business for sale
Licensing your business model.